Source of truth for positioning, offers, scripts and talking points, and the live board for what ships next.
Each phase compounds on the one before it. Nothing moves forward until the phase before it is actually holding.
Before a single post: who you help, what you actually sell, and what you are allowed to claim. The proof rules get written down here — a click is not a lead, a lead is not a booking, a booking is not attendance. Every asset downstream inherits them.
Content without positioning is noise with good typography.
One carousel a day, story sequences four days a week, authored against the Why / What / How / Now arc. Backgrounds come from the approved sets only. Everything lands in Slack and Telegram for approval before anything is published.
Delivery is the approval gate. The system never posts for you.
Ten qualified owner conversations a week, held as a minimum rather than a target. The content earns the reply, the diagnostic earns the call, the audit earns the offer. Reach is measured, but it is never the number that decides anything.
The goal was never reach. It was a booked conversation.
The library gets deep enough to rotate. Winners get rebuilt, losers get cut, and the Friday Review-Preview turns one documented lesson from client work into next month's angles. The plan gets reduced before the standard does.
Consistency is the moat. Most people quit somewhere around day 40.